The jewelry brand Le Vian is a family owned company and supports various charities. They have a policy of giving back to the community. They give 10% of before tax profits to charities. The support charities that build schools in areas where the diamond mines are located, medical charities, as well as local communities. They are also the largest supporters of Jewelers for Children.
CELEBRATION WITH A CAUSE
At the 20th anniversary of Chocolate Diamonds®, Le Vian hosted a catwalk for charity and raised around $450,000 for children as well as cancer related charities. The catwalk was held in the beautiful city of Las Vegas.
The catwalk, which happened on the 2nd of June, was held in the Venetian hotel’s Las Vegas ballroom. Apart from the catwalk, the annual tradition of predicting the upcoming trends for the next year was also held. Le Vian presented the seven trends that it thought would take off in the year 2020.
Apart from the celebrities and the top echelons of society, the evening included two special and surprising standing ovations. One was given to the man who pledged $200,000 for a rose and a balloon. Le Vian vowed to match the pledge dollar-for-dollar.
The second standing ovation was a surprise and brought almost everyone to tears. The moment was so moving and everyone was so touched that it will stay in the attendees’ hearts forever.
A man who was one of the event’s servers heard the stories that were being shared and was so moved that he started crying and in front of the whole crowd pledged $200 in honor of his father and his 7 years old daughter. His father, Luis DaSilva, had died at the age of 50 battling cancer.
Another turn of events happened when the top donor of the evening offered a job to Diego Mario Galietti, the man who had pledged $200.
As for the trends Le Vian presented for the year 2020, here they are:
TREND OF THE YEAR: BOLD GOLD
This includes a shiny and brushed gold that gives the Chocolate Diamonds® a wearable feel.
THEME OF THE YEAR: HEAVENLY HALOS
This trend is all about ensuring that the main, central stone stays in the spotlight.
CUT OF THE YEAR: PEAR SHAPE
The central stone will be carefully positioned so that it becomes the shape of a butterfly or like the petal of a four-leaf clover.
DIAMOND OF THE YEAR: CHOCOLATE AND NUDE DIAMONDS
These two diamonds were termed as the perfect combination for neutral tones.
GEM OF THE YEAR: EMERALD
The Le Vian Costa Smerelda Emerald was coined as the symbol of prosperity, rebirth, and serenity for the year 2020.
FALL 2019 COLOR: BERRYLICIOUS REDS AND BLUES
According to Le Vian, these are America’s two favorite colors
SPRING 2020 COLOR: LE VIAN NATURE GREENS
These include the Costa Smerelda Emeralds, Forest Green Tsavorite, Mint Julep Quartz, and Pistachio Diopside.
FEATURE OF THE YEAR: PHENOMENA
The Cat’s Eye Alexandrite which changes color depending on the light, and the Peacock Aquaprase.